Top 5 Health and Fitness Apps on iOS in New Zealand Q1 2024

In the first quarter of 2024, the health and fitness app market on iOS in New Zealand showed varied performance across the top 5 applications. Here’s a detailed look at how each app fared in terms of weekly downloads, revenue, and active users.

Flo Period & Pregnancy Tracker from FLO HEALTH UK LIMITED experienced a steady increase in weekly revenue, peaking at approximately $12.1K in the week of March 18. Weekly downloads saw a fluctuation, starting at 1.5K in early January and closing at 1K by the end of March. Active users saw a slight decline from 34.7K to 32.9K throughout the quarter.

MyFitnessPal: Calorie Counter from MyFitnessPal, Inc. had a peak weekly revenue of $11.7K in early February, with a gradual decline to around $8.1K by the end of March. Weekly downloads started strong at 1.2K in January but dropped to 684 by the end of March. Active users also decreased from 53.2K to 39.4K over the quarter.

Strava: Run, Bike, Hike by Strava, Inc. saw its weekly revenue reach a high of $12.2K in mid-March. Weekly downloads were relatively stable, starting at 1.9K in January and ending at 1.6K in March. The active user count remained steady, fluctuating slightly around the 17K mark throughout the quarter.

Headspace: Sleep & Meditation from Headspace Inc. had a peak weekly revenue of $6.5K in mid-February, with slight fluctuations ending at $6.1K by the end of March. Weekly downloads were modest, peaking at 313 in mid-March. Active users saw a slight increase from 1.7K to 1.8K over the quarter.

Calm by Calm.com saw its weekly revenue peak at $6.9K in mid-January, ending at $5.9K by the end of March. Downloads peaked at 487 in mid-January, and active users started at 7.2K in early January, ending at 6.1K by the end of March.

These insights come from Sensor Tower, where more detailed analytics and trends can be explored.